

As the global demand for smartwatches continues to grow, brands are increasingly challenged to prove not only innovation but also reliability and real usability. In 2025, Aurafit reached a new milestone by making an exciting appearance on Canadian TV shopping—one of the most trusted and influential retail broadcast platforms in North America.
During this televised segment, Aurafit presented two of its newest models, the NEXA 4 and Ella 4, giving viewers a rare opportunity to see the watches demonstrated live: how they perform, how they look on the wrist, and how easily they integrate into daily life.
More importantly, the show allowed customers to witness what truly sets Aurafit apart—polished software experience, strong hardware foundation, practical functions, and elegant design.
This blog dives deep into everything showcased on-air, providing a complete rundown of the NEXA 4 and Ella 4 demonstrations, features, and real-life advantages.
Appearing on Canadian TV shopping is more than a sales opportunity—it’s a statement. It means the product must be:
Easy to demonstrate live
Reliable under real-time use
Clear and compelling to a broad audience
Aurafit passed all three with confidence.
The broadcast introduced Aurafit as a brand focused on accessibility, lifestyle integration, and trustworthy performance. Viewers could see both the design quality and the smoothness of the user interface—something often hard to capture through images alone.
This live demonstration highlighted two watches tailored for different users:
NEXA 4 — A performance-driven smartwatch with premium features and a polished UI
Ella 4 — A lightweight, stylish, everyday smartwatch designed especially for lifestyle users
Let’s explore what viewers saw on screen.

Among the two models, NEXA 4 was the star of the broadcast. The hosts performed a complete live walkthrough, covering the watch’s core features, user interface, customization options, and fitness capabilities.
The demonstration emphasized how intuitive and responsive the UI is. Viewers could see the smooth animations, clean layout, and straightforward navigation—an important factor for users of all ages.
Highlighted functions included:
24/7 heart rate monitoring
Blood oxygen (SpO₂) tracking
Sleep analysis
Stress monitoring tools
Step count & daily activity tracking
Sports modes for running, cycling, fitness training, and more
The fluid interaction showed that NEXA 4 is designed for reliable real-world use, not just a spec sheet.
One of the audience favorites was the real-time demonstration of switching watch faces.
The host showed how users can:
Swap watch faces with a single tap
Choose from minimal, sporty, or data-rich designs
Pick styles that match outfits, moods, or activities
No lag, no waiting—just instant personalization.
Perhaps the most impressive part for many viewers was the custom photo watch face demo.
In seconds, the presenter:
Opened the customization interface
Generated the AI picture
Edited it
Saved it to the watch
Within moments, the photo appeared as the new watch face.
It turns the NEXA 4 into a meaningful, personal accessory, not just a tech gadget.
During the broadcast, the camera zoomed in to show real-time tracking screens. Audiences could clearly see the large, bright display—ideal for workouts, outdoor use, or quick glances.
The NEXA 4’s combination of sensors and software offers:
Reliable heart rate data during workouts
Sleep monitoring with categorized stages (light, deep, REM)
Step goals and activity reminders
Aurafit highlighted that the NEXA 4 is built for fitness enthusiasts, professionals, and everyday users seeking dependable health data.
The show also emphasized how the NEXA 4 fits into daily routines:
Lightweight yet durable
Vibrant display with excellent readability
Long-lasting battery life for multi-day use
Comfortable fit for both exercise and office wear
Whether for work, workouts, or travel, NEXA 4 is clearly engineered as an all-in-one solution.


While NEXA 4 showcased performance, Ella 4 brought elegance and simplicity to the spotlight.
During the TV segment, the host highlighted Ella 4's visual appeal—sleek lines, soft curves, and a design that blends naturally with everyday outfits.
Ella 4 features:
A slim profile
Lightweight build
Soft strap choices
A clean, modern display
It’s a smartwatch that looks like an accessory first, and a piece of technology second.
Ella 4 is built for users who want a smart companion that fits seamlessly into a balanced lifestyle, not a heavy-duty sports device.
Live TV demonstrations add credibility in a way that photos and specs can’t. There’s no editing, no pre-recorded scenes—what you see is what you get.
During the Canadian TV shopping show, Aurafit successfully showcased:
For many viewers, the live proof of responsiveness and usability is what set the NEXA 4 and Ella 4 apart from other smartwatches in their price ranges.
The broadcast received strong viewer appreciation because the demo focused on what truly matters:
People could see exactly how the watches behave—no marketing tricks.
The features shown weren’t complicated or overly technical; they were useful for real life.
Custom watch faces made the watches feel personal, meaningful, and fun.
Especially for Ella 4, viewers liked how naturally it fits into lifestyle fashion.
The watches delivered the benefits of high-end models—without the luxury price tag.
To help customers decide, here’s a quick comparison:
Strong fitness tracking
A large, bright display
More advanced health tools
Custom watch faces with more options
Faster UI and better performance
A fashionable, lightweight smartwatch
Essential everyday features
Slim and comfortable design
Simple UI and easy navigation
A minimalist lifestyle accessory
Both watches appeal to different audiences—but share Aurafit’s focus on quality, design, and value.
Aurafit’s TV shopping appearance wasn’t just a product showcase—it was a demonstration of the brand’s mission:
The NEXA 4 and Ella 4 highlight this philosophy through:
Balanced features
Smooth performance
Customization
Practical daily tools
Aesthetic appeal
Multi-day battery life
Accurate health tracking
The brand aims to serve a wide audience—from fitness lovers to fashion-forward users, from parents to professionals.
The Canadian TV shopping showcase was an important moment for Aurafit. It introduced the brand to a wider market, demonstrated the value of the NEXA 4 and Ella 4, and allowed customers to trust what they were purchasing.
From powerful features to elegant design, the demonstration proved one thing clearly:
Whether you need advanced fitness tracking, a lifestyle accessory, or a customizable watch that matches your personality, Aurafit’s 2025 lineup has something for everyone.
✅ Resumidamente:
A classificação IP68 é um código de proteção de entrada padronizado definido pela Comissão Eletrotécnica Internacional (IEC). Veja o que significa:
No entanto, observe que o IP68 é testado em condições de laboratório usando água parada e fresca. Fatores do mundo real, como pressão da água, movimento, temperatura e contaminantes (e.g., sal ou sabão) podem afetar o desempenho. Por exemplo:
Embora o IP68 seja robusto, ele pode não cobrir todos os cenários extremos:
Com base em suas necessidades:
IP68 é suficiente para caminhadas e chuva forte, pois protege contra poeira, chuva e submersão acidental. No entanto, se suas atividades incluem natação, mergulho ou exposição à água de alta pressão, opte por um relógio com Classificação de 5 ATM ou superior. Sempre verifique as instruções do fabricante para garantir a longevidade.
✅ Regra prática:
Um smartwatch robusto deve durar confortavelmente pelo menos 1–2 semanas por carga em uso normal, e vários dias no modo GPS. Qualquer coisa menos que isso e ele estará mais próximo de um smartwatch “normal” disfarçado.
👉 Se você usá-lo com um terno, um smartwatch comum ou híbrido pode parecer mais elegante. Mas para estilos casuais/esportivos, relógios robustos são cada vez mais versáteis.
👉 A maioria dos smartwatches robustos agora são confortáveis o suficiente para uso diário, mas se você tem um pulso menor, pode notar o volume em comparação a um smartwatch fino e comum.
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